I designed and created this student-focused brochure as an update to a previous brochure the society used to attract students into the profession. The previous brochure was largely text, containing few photos or graphical elements. It also did not align with the organization’s brand, as we had not yet rebranded.
In the revised brochure, I included updated brand messaging, including the official society mission and description, information on career titles (taken from my “What’s in a Name” project), and references to other useful student-related content I helped create (such as the “Psychology at Work” series and webinars). Visually, I focused on creating a dynamic and student-focused design that aligned with our brand standards. I also included the fact that I-O psychology had recently been named one of the top paid careers in the field of psychology to draw students in to learn more.
The brochure was created in InDesign and distributed digitally as a PDF as well as printed.
Click the image to read the entire brochure.
Stephany Below 